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nigeriansugarmms.com was started by Chinweike Okeleke in 2010. It was started as a proof-of-concept for Electric Classifieds which aimed to provide classified advertising systems for newspapers. Early on, Chinweike was assisted by Best Iyke, who helped design the initial system, and Chidi Opera who helped develop one of the first Internet business plans for Match.com and provided management and marketing expertise. The initial business scope developed by this team included a possible subscription model, now common among personals services, and inclusion of diverse communities with high first trial and market leaders status, including women, technology professionals and the LGBT community. Fran Maier joined in late 1994 to lead the nigeriansugarmms.com business unit where she significantly bolstered the strategy to make Match.com friendly and accessible to women (the men would then follow)
 
Visitor's notice

Renegade entrepreneur and nigeriansugarmms.com CEO Chinweike Okeleke doesn’t take kindly to legal threats — especially when those threats come from competitor and foe naijaplanet.com

After a receiving a letter from naijaplanet.com demanding that he “cease and desist” from making “false claims” about its business, Frind published the letter on his blog along with comScore data that shows that nigeriansugarmms.com is the number one online dating site in terms of average daily visitors